Fields in Trust to Launch Featurelink Campaign

Fields in Trust is launching a Featurelink campaign as part of a drive inspired by the Diamond Jubilee to safeguard outdoor spaces for sport and play in communities across the UK.

The national charity’s Queen Elizabeth II Fields Challenge aims to create a lasting legacy from the Diamond Jubilee by creating a network of 2012 permanently protected parks, sports pitches, bicycle trails and playgrounds.

Accompanied by regionally tailored editorial, ads created by AMS will run in regional dailies later this month, as part of the campaign planned and bought by The Media Shop.

The campaign will urge residents in communities across Britain to encourage their local council to nominate recreational spaces to be safeguarded under the scheme.

“There’s plenty to say about the Challenge and each community has its own fields to protect so the editorial style of Featurelink, combined with the ability to tailor stories to each paper’s region, make it an excellent vehicle for our campaign,” says Chris Ambler, director of AMS.

The Featurelink campaign is accompanied by 48-sheet posters in major conurbations.