NS Launches Viral to Promote Creative Contest

The NS has launched a viral produced by St Luke’s following its recent competition for young creatives.

The tongue-in-cheek viral features contestants from the wanted ads Young Team of the Year overstating the importance of the contest to their lives. 

Apparently deeply moved by the chance to take part, one contestant declares, melodramatically: “I can do this, it’s my dream.”

The viral encourages viewers to see presentations from each of the teams who entered the NS annual contest and vote for their favourite pitch.

Known as the People’s Choice, the online vote gives the wider advertising community the chance to judge each team’s elevator pitch for their work from the contest. 

This year, entrants were tasked with coming up with the best local media campaign for Mars and the work was judged by a panel of industry experts chaired by Stef Jones, co-founder, Big Al’s.

Held in April, the competition was won by Muirhoward’s Julia Earthrowl and Poulami Chakraborty who went on win European contest Best YET.

NS marketing director Robert Ray said: “The People’s Choice is a bit of fun but the aim is to get people further engaged with the wanted ads Young Team of the Year which has gone from strength to strength.

“It’s so encouraging to see young creatives getting to grips with local media’s power to connect national advertisers with local communities in a meaningful and trusted way.”

The viral was mailed out to more than 2,000 advertising and agency contacts this morning (Thursday) and the closing date to vote for the People’s Choice is 17 June. 

For further information please contact Robert Ray on 020 7632 7441 or e-mail robert_ray@newspapersoc.org.uk.