ABCe: Bel Tel Website Breaks 1m Monthly Unique Users Barrier

The Belfast Telegraph is notching up more than one million unique users each month after traffic grew by 50 per cent over the year, its latest ABCe audit has revealed.

The ABCe certificate for the audit period 1 October to 31 October showed 1,179,595 unique users had accessed the website which recorded 11,162,911 page impressions.

The figures show increases of more than 400,000 unique users and nearly seven million page impressions compared to the ABCe audit conducted in October 2008.

Also, a separate audit of the publisher’s recruitment portal nijobfinder confirmed that the website had recorded 96,096 unique users and 2,221,923 page impressions in October.

Sam McIlveen, digital publisher of the Belfast Telegraph, said: “We are delighted with our October ABCe figures which confirm that we more than doubled our page impression traffic since October 2008.

“Eleven million page impressions is a tremendous result and testimony to dedication of our digital publishing team both in terms of editorial content and site development.

“The audit further enhances the credibility of our new recruitment platform wwwnijobfinder.co.uk which was launched in May last year as part of the Belfast Telegraph’s total recruitment solution combining the power of press advertising with the flexibility and extended coverage of on-line and is now the number one jobs site in the Northern Ireland market place in terms of listings and audited audience”

For more information please contact Paul Sinker on 020 7632 7424 or email sinkerp@newspapersoc.org.uk.