Hull Daily Mail Launches Two Sports Supplements

The Hull Daily Mail now boasts eight supplements in six days after launching two new sporting pull outs.

A 12-page 'GameOn!' supplement with in-depth interviews, news and previews is now published on Saturdays. It is designed for fans of Hull's three professional sports clubs, Hull City, Hull FC and Hull Kingston Rovers.

The sports department is also producing a 12-page junior sports supplement 'HotShots' on Wednesdays, expanding on the popular daily coverage which was carried previously, the publisher said.

HDM has also launched a new 'Property Guide' after a major redesign of the existing FindaProperty platform as well as a daily Business page to complement a weekly Business supplement.  The publisher said feedback on all the new platforms has been extremely positive.

The HDM and its East Riding edition now carry eight supplements a week; Monday – Match; Tuesday – Femail; Wednesday – The Business and Hotshots; Thursday – Property Guide; Friday – Motors; Saturday – GameOn! and The Guide.

The sales team have also been successful in securing sponsors for the new and existing supplements, generating additional revenue for the business, the publisher said.

The new and relaunched platforms were also supported by a very successful promotion to win a £100 a day through January which attracted 8,000 reader entries. Pagination has also been increased across the week to improve value for money for the readers.

All the hard work in January helped contribute significantly to very encouraging sales figures which show a marked circulation improvement on previous months, the publisher said.