Johnston Press Signs Three Year Deal with Localstars

Johnston Press has signed a three year contract to use online video and rich media advertising services from Localstars.

As part of the agreement, Johnston Press will use Localstars’ platform to automate the creation and management of video and rich media ad campaigns for advertisers on its 273 local websites. 

The publisher is also outsourcing the shooting of bespoke video ads to Localstars’ nationwide network of video film makers.

The deal follows a project to tightly integrate Localstars' advertising platform with Johnston Press’s booking system and ad server - a move designed to streamline processes and deliver time savings. The Localstars’ platform lets Johnston Press’ sales teams and design studios create, upload and manage video and rich media ads for advertisers. 

An operator can create and distribute a rich media or video ad in minutes by logging on to the system, customising content from the in-built libraries and adding individual business contact information, images and logos.