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Regional Publishers Ramp Up Smartphone and Tablet Launches

Local media publishers are launching tablet and smartphone apps to bring news and information to readers over the platforms. 

The Northern Echo announced last week that it is to launch a digital version of the paper for the iPad and the app would be made available through iTunes shortly. The paper already has a popular football app which it relaunched for the beginning of the season

The Echo’s app is one of five Newsquest launches with the other daily title to launch an app being The Argus in Brighton. Paid-for weekly The Oxford Times is also to launch an app and the fourth Newsquest title is a free weekly, the Sutton Guardian.

The final title in the line-up is the Hampshire Sports Pink, a Saturday evening sports paper produced by Southampton's Daily Echo.

The five are part of a 12-month trial to assess the reader appeal and commercial potential of electronic 'page turning' versions of its local and regional media brands, Newsquest said.

According to journalism.co.uk, Archant has released a range of 60 apps, including local newspapers from its east of England division, such as Eastern Daily Press, Ipswich Star, Norwich Evening News and East Anglian Daily Times and a range of its magazines.

All the apps are available to download from Apple's Newsstand, a portal launched in October which allows iPad and iPhone users to browse and buy magazine and news apps.

Northcliffe title the South Wales Evening Post will soon be launching an app.

According to How-Do, The Bolton News has produced a version of the paper’s popular Wanderers Legends book for the iPad following a Kindle version which was released three weeks ago.

The paper also has Bolton and Bury football app for the iPhone which launched in August.

Earlier this year, the Scotsman launched a paid-for app for the iPad, shortlisted for The Newspaper Awards this year, to complement its smartphone app. The Rotherham Advertiser and the Belfast Telegraph have also launched apps, as has the CN Group.

The NS is the voice of Britain’s local media, the UK’s most trusted medium. It represents 1,100 newspapers, 1,700 websites and other print, digital and broadcast channels.