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Digital Audience Up by a Quarter for Johnston Press

Johnston Press’ digital audience has grown by more than 25 per cent year on year, the publisher said this week

In an interim management statement, Johnston Press said monthly website visitors to its network of websites in October had increased by 25.2 per cent year on year, reaching 9.8 million.

Digital revenues grew by 2.9 per cent year on year in the 18 week period to 3 November with online display showing strong growth, the publisher said.

The publisher said circulation successful relaunch of 54 paid-for titles has contributed to a slowing of the publisher's year on year circulation revenue decline to just 0.5 per cent on a like for like basis, and it anticipated year on year growth in circulation revenues in the fourth quarter

Total revenues were down 11.4 per cent year on year although we are seeing some positive signs of a slowing in the rate of revenue decline in November, the publisher added.

Johnston Press chief executive Ashley Highfield said: “We have moved forward with the re-launch of our titles with encouraging early signs, and our digital business has seen a huge increase in audience this year, as well as the launch of services across iPad, mobile and PC, which will provide a spring-board to future digital revenue growth.  As a result, the business is moving onto a more stable footing as we go into 2013 when the full benefits of the changes will be seen.”

The NS is the voice of Britain’s local media, the UK’s most trusted medium. It represents 1,100 newspapers, 1,700 websites and other print, digital and broadcast channels.