Champion Media Group Launches Free Weekly Title

Champion Media Group has launched its third newspaper in as many years, with the weekly Bootle Champion hitting the streets yesterday (Wednesday)

The Bootle Champion will complete the independent publisher’s north Liverpool group, which includes the Crosby & Litherland Champion and Aintree & Maghull Champion with a joint circulation of 69,591

The new addition, with a door to door distribution of 23,000, complements the existing Southport, Formby, Ormskirk and Skelmersdale Champion titles giving the publisher a full circulation of 166,540 across north Merseyside and west Lancashire.

Betty Drummond, managing director of Champion Media Group said: ‘”We still believe passionately in the value of local newspapers and the vital role they play in supporting the local economy.

“When a business wants to reach local customers there is nothing in this world that can match a local newspaper delivered with consistent reliability into every home every week.”