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Resilient Local Media is 'Totally Committed'

Georgina Harvey reaffirmed that the local media industry is “totally committed” to its readers and advertisers in her President’s Review for this year’s NS annual report.

The managing director of Trinity Mirror Regionals said that: “Public sector cuts, soaring fuel and commodity prices and a stagnating economy have hit high street spending, business confidence and marketing budgets.

“The local media sector has borne witness to that – on its front pages and in its advertising columns. Our newspapers reflect the reality of life in Britain – most operating outside of the recession-proof bubble of London – and we know how tough it is out there.”

She went on to say: “But ours is a resilient industry and one that thrives on adapting and evolving. We’re strong, we’re innovative and we’re totally committed to the communities we serve.”

In his Director’s Report, David Newell highlighted the impact the NS had as “a major industry body that achieves results.”

During the year ahead, it is the aim of the NS to reinforce this work: “Campaigns on local authority publications and in debates over public sector media activities (local authorities, central government, BBC, British Library) have ensured recognition at the highest levels that unfair competition and market distortion must be remedied.”

He said that: “The Newspaper Society continues to build on its reputation as the media organisation representing and serving the needs of the local media industry at a political, legislative, promotional and national advertising level and providing unique professional support and advice to member companies.”

The NS annual report is available here.

The NS is the voice of Britain’s local media, the UK’s most trusted medium. It represents 1,100 newspapers, 1,700 websites and other print, digital and broadcast channels.