The Scotsman Relaunches Website
The Scotsman’s website scotsman.com has unveiled a new design combining more space for news, sport and business content with improved use of images. In addition, the site has an enhanced search function, streamlined navigation and more opportunity for users to leave comments.
These improvements are the result of customer feedback and the aim to make the site more user-friendly. They have also been made possible following a move to a more robust technical platform which allows easy conversion of editorial content into digital format, the publisher said.
scotsman.com provides a seven-day news source from The Scotsman, Scotland on Sunday and Edinburgh Evening News newspapers, as well as opinion from Scotland’s award-winning writers and unique Scottish blogs: the popular political blog The Steamie and music blog Radar. The site attracts two million unique users and over 60,000 comments every month.
Scotsman Publications’ managing director Andrew Richardson says: “This is an important stage in the evolution of scotsman.com, allowing us to offer a better experience for consumers. Initial feedback on the Beta site was very encouraging, and there will be further changes and innovations in the coming months.”
The NS is the voice of Britain’s local media, the UK’s most popular print medium. It represents 1,100 newspapers, 1,600 websites and other print, digital and broadcast channels.
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