David Lloyd to Run Featurelink Campaign
David Lloyd Leisure Group, Europe's largest racquets, health and fitness operator, is to run a Featurelink campaign in the New Year.
The campaign will feature advertising in more than 20 regional press titles across the UK alongside editorial outlining five key trends in fitness and health for the year ahead.
The ads were created by Law Creative and planning was handled by Arena Media.
The NS Featurelink service connects national advertisers to local press using syndicated features and support advertising. It allows local newspapers to log on to the Featurelink website and download editorial for any live campaign.
The David Lloyd campaign also includes online, radio and outdoor.
The NS is the voice of Britain’s local media, the UK’s most popular print medium. It represents 1,100 newspapers, 1,600 websites and other print, digital and broadcast channels.
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