Locally Connected Goes Global

Locally Connected, the UK’s first print and online audience measurement currency, will be presented by JICREG chairman Howard Scott to WAN-IFRA’s World Newspapers Advertising Conference in Copenhagen next week. The system is already attracting interest from the US and Far East.

The system will be updated with new web traffic and print circulation data figures published by ABC today (Thursday). The data will be used to update JICREG and Locally Connected over the next couple of months.

Launched by the NS last year, Locally Connected now has eight member publishers after the KM Group joined in January.

Representing over 72 per cent of the local media industry, the other members are Trinity Mirror, Northcliffe Media, Johnston Press, Newsquest, Guardian Media Group, Midland News Association and Iliffe News & Media.

• WAN-IFRA’s 20th World Newspapers Advertising Conference & Expo
• Locally Connected background & methodology

For more information please contact Lynne Anderson on 020 7632 7421 or email lynne_anderson@newspapersoc.org.uk.