Start to Premiership Season Attracts New Readers for Gazette

The Blackpool Gazette has seen a surge in web traffic alongside print sales increases since the start of Blackpool FC’s first season in the Premiership.

The interest in the local team has seen increased traffic to the paper’s website as page views went up to 4.5 million from 2.25 million in a four week period.

Sales rose by three per cent on the Monday after Blackpool’s 4-0 victory over Wigan, and circulation has also risen on match days.

The Gazette’s site hosts the Blackpool FC dedicated section Pool Passion, which contains live blogs, photographs and user forums.

For more information please contact Paul Sinker on 020 7632 7424 or e-mail sinkerp@newspapersoc.org.uk.