Bristol Experience Enables Planners to 'Unlock Potential' of Local Media

London-based media planners have said the wanted ads experience in Bristol has heightened their understanding of local media and the number of platforms on which it operates. 

Five planners attended the NS-organised trip to the Bristol Evening Post last week, at which they were shown the power of local media in presentations by editor Mike Norton and advertising staff.    

Caroline Fiechter, senior executive, planning, MediaVest, said: “The Bristol experience really opened my eyes to the number of regional press platforms available in Bristol.  

“As a result I will now be able to provide my clients with a much more targeted and relevant recommendation.”

Planners from media agencies OMD, Starcom Mediavest Group and MediaCom attended the trip.

Jessica Lynch, executive, Starcom, said: “The Bristol experience was a fantastic opportunity to gain a unique understanding of the sheer scale of regional press.

“The learning I have taken away will undoubtedly allow me to unlock the full potential regional press has to offer my clients.”

Kate Oates, senior media planner, MediaCom, added: “The trip really opened my eyes to how many local media opportunities there are over and above regional dailies and highlighted the power of local media which, in all honesty, I hadn’t appreciated beforehand.

“It’ll definitely make me re-think planning in the future for clients such as First Choice.”

For further information please contact Justin Fenton on 020 7632 7469 or e-mail justin_fenton@newspapersoc.org.uk.