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Advertising Expenditure
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Total UK Advertising Expenditure

Regional press is the largest print advertising medium in the UK, taking £2.3 billion a year and accounting for 14.3% of all advertising revenue. Online recruitment advertising in the regional press grew by 17.1% in 2008, from £76.1m to £89.2m.
 
Total spend in the regional press is over five times the total spend on radio, and a little more than the combined total for radio, outdoor and direct mail.
 
Production costs excluded.
 
Source: Advertising Association Yearbook Data 2009
 

Top Spenders in the Regional Press

The following charts show the top advertisers, brands, buying agencies and categories, ranked by advertising expenditure and showing year on year change.

Orange bullet point  January-December 2008  |  January-December 2009 

 

Orange bullet point  May 2010  |  June 2010  |  July 2010

 

Source: Nielsen Media Research
 
NMR monitors a sample of Regional Press titles including most dailies.