JICREG and JICREG Mapping can be very powerful tools when
selling regional and local media advertising space, and the systems
are already extensively used by many local advertisers, agencies
and publishers to help plan, buy and sell local advertising. It is
therefore very important for all advertising sales staff to fully
understand JICREG and to be aware of exactly what data is available
and how it can be used to best advantage.
The NS can now offer half-day in-centre training
courses designed to ensure that advertising sales staff
have an understanding of the background, structure and methodology
used by JICREG; understand what data is available; how the data can
be accessed; and how it can be used to build advertising sales
arguments. Examples of data for the local market will be analysed
in some detail.
The training sessions are designed to last about two hours, and
ideally the number of delegates should be limited to a maximum of
15.
Cost - a charge of £500 per
session, plus any travel and subsistence costs.
For more information, or to
book a
training session, please contact:
Steve Brown, Newspaper Society Intelligence manager, Tel: 020 7632
7444
e-mail:
steve_brown@newspapersoc.org.uk