cross platform excellence
| top ten regional ads of 2009
| the
wanted ads
Creative Advertising Excellence
Advertising that hits home
"Good creatives and good agencies understand that
regionals mean an opportunity to target a defined and distinct
community bound together by common interests, collective
experiences and a set of debates that are all their own. In fact,
reading a local paper satisfies a very different set of needs from
ALL other media. So in a world where getting close to the customer
is the number one issue for marketing directors, local papers offer an easy way to get up-close and intimate
with an audience. A chance for brands to show their
audiences they really know and care about their customer’s every
day lives."
Al Young, creative director of St Luke's, speaking at the
Home Truths Conference 2006.
Click on the links below to view the
campaigns.