Council websites are failing to satisfy their visitors,
according to a report by web accessibility specialists Webcredible.
Just four of the 20 sites in a survey carried out in June achieved
a usability score of over 60% and more than half scored less than
50%.
The report, ‘Local Council Websites: Designed by
Committee?’ showed how Webcredible had benchmarked the council
websites against a set of guidelines including clear navigation,
ease of access to planning applications and straightforward payment
of council tax.
According to a recent Society of IT Management survey, the
number of transactional council sites has doubled from 60 to 121
from 2006 to 2007. Councils are also aware of the growing trends of
the online population of the UK as more and more users are coming
online to seek out information on the internet.
The report shows how the 20 councils examined in the survey
performed across the benchmark categories. Most of the councils
fared badly when it came to offering users different text sizes on
the website, a facility which is useful for partially sighted
users. However, the sites did better with the task of finding
users local councillors, which had an overall usability score of
70%. Planning applications were not quite so easy to find, scoring
58%.
Aimed at local government, especially those involved in web
development and marketing, the report is also useful for anyone
running information and transaction based websites as the
guidelines involved are transferable. The full report can be
read here.