Research Reports
Find out more about the business community, recruitment
market, consumer behaviour and media consumption from our
comprehensive selection of studies below.
Recruitment
Choice (2005)
Recruitment Choice is a practical guide to the attitudes and
priorities of job seekers in the UK and the important role of the
regional press in the job market..
Bar Coding and the Regional
Press (2005)
The Bar Coding report gives practical guidance to publishers on
how to set up and maintain a bar coding system that will be of use
to both retailers and publishers.
Download
Bar Coding and the Regional
Press (PDF)
Consumers' Choice V Pocket Book (2004)
The Consumers’ Choice V report contains tables and charts
which demonstrate consumers' attachment to their local areas.
Shopping patterns, leisure activities and media consumption all
point to the importance of regional press and the necessity for
brands to bring their advertising closer to home.
Business Choice
II (2003)
This report, a follow-on from Business Choice 1998, has IPA
approval, and reflects a wide-ranging business community, focusing
on personnel of all levels with an influence on the buying
process.
Business Choice II shows that by far the highest percentage of
people, (49%) find the regional press the most useful for general
business advertising and a quarter of business decision-makers
believe the regional press to be the most useful source of
information on local suppliers.
Download the
PDF
Conversion Study (2003)
The largest advertising effectiveness study ever undertaken by
UK regional and local press.
Download the
PDF
MYUK (2003)
A piece of research into the importance of regional identity
in the UK. The report is produced by the Future Foundation in
association with the Newspaper Society, the BBC and Worthingtons,
and follows the Renaissance of Regional Nations report, which was
published in 2000 by the Newspaper Society and Harrison Cowley. The
research concludes that people are spending increasing amounts of
time out and about in their region, and are becoming more attached
to local culture in reaction to the standardising effect of
globalisation.
Download the
PDF
Invest in Media Brand
Equity Online (2002)
How to invest in your brand online.
Download the
PDF
Sections (2000)
A research study into the use & value of sections in regional
press.
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