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Readership & Coverageregional newspapers readership and coverage

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British people are among the most avid newspaper readers in the world. 80.4% of all British adults (39.5 million people) read a regional newspaper, compared with 61.0% who read a national newspaper. Regional press has a high solus readership; 28.9% of those who read a regional newspaper do not read a national. In the last decade readership of regional mornings has increased by 60.9%.


Source: GB TGI 2009 Q3 (April 2008 - March 2009)

 

The NS Locally Connected project has been launched to extend the JICREG regional press readership database to encompass regional press internet audiences and provide agencies and advertisers with a geographical system for analysing the combined net reach of a newspaper and its website within the newspaper’s circulation area down to postcode sector level.

 

  Any regional newspaper
All adult coverage 80.4%

Coverage of men and women is very similar.

Coverage by sex Any regional newspaper
Men 80.5%
Women 80.3%

Coverage of all age groups is very high, with a slight bias towards the older, more affluent age groups.

Coverage by age Any regional newspaper
15 - 24 73.1%
25 - 34 78.4%
35 - 44 78.8%
45 - 54 83.0%
55 - 64 83.4%
65+ 85.1%