Readership & Coverage
British people are among the most avid newspaper readers in
the world. 80.4% of all British adults (39.5 million people) read a
regional newspaper, compared with 61.0% who read a national
newspaper. Regional press has a high solus readership; 28.9% of
those who read a regional newspaper do not read a national. In the
last decade readership of regional mornings has increased by
60.9%.
Source: GB TGI 2009 Q3 (April 2008 -
March 2009)
The NS Locally
Connected project has been launched to extend the
JICREG regional press readership database to encompass regional
press internet audiences and provide agencies and advertisers with
a geographical system for analysing the combined net reach of a
newspaper and its website within the newspaper’s circulation area
down to postcode sector level.
| |
Any regional newspaper |
| All adult coverage |
80.4% |
Coverage of men and women is very similar.
| Coverage by sex |
Any regional newspaper |
| Men |
80.5% |
| Women |
80.3% |
Coverage of all age groups is very high, with a slight bias
towards the older, more affluent age groups.
| Coverage by age |
Any regional newspaper |
| 15 - 24 |
73.1% |
| 25 - 34 |
78.4% |
| 35 - 44 |
78.8% |
| 45 - 54 |
83.0% |
| 55 - 64 |
83.4% |
| 65+ |
85.1% |