Innovation, brand extension and portfolio publishing are the
name of the game for Britain’s regional press. While
successfully building the readership of their core titles, regional
publishers are also developing a range of targeted print, broadcast
and digital channels to reach increasingly diverse audiences in
their regional markets.
As well as 1,200 regional and local, daily and
weekly titles, the regional press now boasts
over 600 niche/ultra local
titles, over 1500
websites, 43 radio stations
and two television stations. In their individual
markets, regional press brands reach more people than any other
medium.
The NS
Portfolio Audience Project has been launched to extend
the JICREG regional press readership database to encompass regional
press internet audiences and provide agencies and advertisers with
a geographical system for analysing the combined net reach of a
newspaper and its website within the newspaper’s circulation area
down to postcode sector level.
The majority of regional newspaper circulation and
distribution (ABC/VFD) figures are released by the
Audit Bureau of Circulations twice a
year. Others are independently audited.
The NS produces an alphabetical list of all Newspaper titles
by type, split by daily (paid and free), Sunday (paid and free),
and weekly (paid and free), updated with their latest circulation
and distribution figures.
Source: NS intelligence unit; BMRB/TGI.