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LEICESTER
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1994
2004
Readership / circulation
/ users 2004
Mornings 0 1 43,213 (circulation)
Evenings 1 1 203,119
Weekly paid-for 2 1 42,000
Weekly free 4 4 233,120
Regular supplements 5 6 within evening title
Weekly magazines 0 0 no data
Monthly magazines 0 1 15,000 (circulation)
Niche publications 0 8 137,000
Websites 0 1 93,317 (Visitors for June 05)
 
Total 12 23 766,769 (readership)

(Note: These audience figures cannot be used for comparative purposes and do not represent net readership; publication figures are based on average issue readership; website figures are based on monthly visitors; not all figures are audited.)

 

As at 1.9.05
Leicester Mercury has produced a media pack covering its portfolio of different platforms and products.

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Products include:

Metro
Free Morning Paper

Metro front page
Leicester Mercury
Flagship morning title
Leicester Mercury front page
Leicester Mail
Free weekly newspaper
leicester mail front page
Sporting Blue
Weekly paid for		 Sporting Blue
Sport on Monday Supplement
All sports coverage from the weekend
Sport on Monday front page

Business
Supplement

Business front cover
Jobsday
Supplement
jobs day Supplement front page
The Week
Supplement
The week front page
Drive
Supplement
Drive Supplement, font page
Homes
Supplement
homes front page
Leicestershire & Rutland Life
Monthly paid for magazine targeted at AB Households in Leicestershire & Rutland
Leicestershire & Rutland Life
Business Year Book
Annual publication
Business Year Book front cover
Conference Guide
Annual Publication
conference guide front page
Wedding Planner
Lifestyle magazine
Wedding planner
Student Pages
Lifestyle magazine
Student pages
Directory of Care Homes
Annual publication
directory of Care homes
Primary Times
Produced 7 times a year
Primary Times front page
Christmas Time
One of a series of seasonal publications with relevant local information.
Christmas Times
www.thisisleicestershire.co.uk


The Leicester Mercury has produced a media pack, covering its portfolio of different platforms and publications.

Quote:

David Allen, marketing director of the Leicester Mercury Group Ltd said: "Three quarters of a million adults live in Leicestershire from a number of diverse ethnic and demographic backgrounds. We are committed to serving the information needs of each and every one of them and to delivering quality response for our advertisers through mass and targeted marketing.

"Within our stable the Leicester Mercury is the thoroughbred reaching 463,000 people across the county, reaching a different audience through every page across 6 days a week.

"Now complementing it in print we have an ABC audited glossy magazine, Leicestershire and Rutland Life, serving the up market county set, two targeted county Mercury editions, Metro appealing to younger professional city urbanites, our free weekly Mail series, a Sports newspaper, the web and a host of niche magazines.

"We now also offer marketing solutions that include leaflets, direct addressed mail, and access to a database of 481,000 people furnished with e-mail addresses and mobile telephone numbers, so that advertisers can mix mass communication and one to one marketing all through the Leicester Mercury Group.

"We feel it's important to remain the number one local information provider to local people across all media, new and traditional, but not to lose sight that the core newspaper is by far the most effective local media and will be for some time to come."



Contact Martha Leary-Tanner on 020 7693 0441
or e-mail martha_lt@newspapersoc.org.uk

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