Newspaper and TV Advertising Remains More Powerful Than Online
TV and newspaper advertising has more impact on consumers – including 18-24s – than web banners and online video, according to research by Deloitte and YouGov.
In a survey of 2,000 UK consumers, 30% said that newspaper ads have the greatest impact on them compared with 3% who cited online video ads and 4% who cited web banners.
TV ads came out on top at 56%, newspapers second at 30%, magazines 17%, radio 15%, outdoor 15%, leaflets 9%, and cinema 5%.
“These figures reflect the view that, outside search, online still lacks a killer ad format,” wrote Andrew Haughton, strategy consultant at Deloitte, in New Media Age.
Even for “tech-savvy” 18-24 year-olds, the newspaper ad (24%) and even the leaflet (9%) has more impact than web banners (7%) and online video ads (6%).
“It seems the challenge of engaging consumers online is likely to remain a difficult one for some time yet,” said Haughton.
For further information please contact Charles Folkes on 020 7632 7422 or e-mail charles_folkes@newspapersoc.org.uk.
ASA Announces Extension of Digital Remit into Non-paid For Online Space
The ASA’s jurisdiction is to be extended to encompass advertiser’s marketing communications online which appear on the advertiser’s own websites or other pages controlled by them (such as Facebook or other social networking pages).
On 1 March 2011, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply to “Advertisements and other marketing communications by or from companies, organisations or sole traders on their own websites, or in other non-paid-for space online under their control, that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations as part of their own fund-raising activities”.
CAP’s implementation document makes clear that the drafting of the new remit is framed so as to focus specifically upon material “which can be properly accepted as constituting an advertisement or other marketing communication” in recognition of the need to protect freedom of speech online and to distinguish between advertising and editorial or other material which is and will remain outside the ASA’s jurisdiction.
CAP acknowledges that “Websites can include marketing communications and other types of communication including, for example, editorial, public relations e.g. press releases and investor relations material that must properly remain outside the remit of the CAP Code and, therefore, outside the jurisdiction of the ASA.”
As well as excluding all editorial and pr content, material related to causes and ideas is also excluded from the new remit. User generated content will be subject to the Code only if it is adopted and incorporated by an advertiser into their marketing communications.
Advertisers now have 6 months to ensure that their own advertisements on their own websites conform with the Code, the revised version of which for both print and paid for online ads on third party space came into force on 1 September.
NS members who subscribe to the ad control service can also contact PERA advisers Atiqur Chowdhury and Ierena Pace for individual advice.
Full details can be found on the ASA’s website.
For further information contact Sue Oake on 0207 632 7463 or e-mail sue_oake@newspapersoc.org.uk
Police Guidance on Photographers
Chief Constable Andy Trotter, chair of the Association of Chief Police Officers’ Communications Advisory Group (CAG), has written to all chief constables asking them to remind their officers that they have no power to stop photographers taking pictures or to confiscate or delete pictures without a court order.
A copy of Andy Trotter’s letter can be found here.
NS members can contact the legal team in the PERA department for advice if they encounter problems with particular officers or forces.
The NS and Society of Editors are involved in ongoing discussions with CAG - formerly the Media Advisory Group - on other ACPO guidelines, which are currently under review.
This advice is designed to help communications staff in the police service in their dealings with the media and covers subjects such as pre-verdict media briefings, information about sex offenders and the naming of victims of crime and RTAs.
ACPO aims to “encourage a presumption of openness; to promote consistent practice and to offer practical guidance”.
Whilst under review the full set of guidelines has been removed from ACPO’s website, although Guidance on the Release of Images of Suspects to the Media can be found at www.acpo.police.uk.
For further information please contact Catherine Courtney on 020 7632 7465 or e-mail catherine_courtney@newspapersoc.org.uk
Archant’s Adrian Jeakings to Speak at 9th International Newsroom Summit
Adrian Jeakings is booked to be one of the top speakers at the 9th International Newsroom Summit hosted by WAN/IFRA in London next week.
The conference, which takes place at Hilton London Canary Wharf on 8-9 September, will cover issues including: multi-title newsrooms and newsroom networks, paid content and social media and audience engagement.
Full details and a booking form can be found here.
Archant Helps Launch New Journalism Foundation Degree
A two year-foundation degree in journalism run by City College Norwich begins this September with the best two students having their fees repaid by Archant and being offered positions within the editorial team.
The course, which will be conducted by former senior journalists with more than 50 years’ experience in the news industry, will train students not only in newspaper reporting and writing skills, but also writing for websites and new media and the ability to film and edit video for the web.
The aim of the course is to prepare students so they are ready to step straight into a newsroom, which is why the college has been working with Archant and its team over the past few months to ensure it is as relevant as possible.
The graduating students will be given real work experience through delivery of some of the modules at Archant’s premises in Norwich and across Norfolk and Suffolk.
Peter Waters, editor of the EDP, explained why now is a great time to get involved in the media industry.
He said: “There have been many stories about the demise of newspapers, but that is simply not true of the best ones. At the Eastern Daily Press we take very seriously our responsibility to serve our local communities, and provide our readers, whether they be in print or online, with quality journalism and a superior news and information service.
“Nonetheless, journalism is changing, becoming more diverse in its delivery and more technologically enriched, and to that end we need new talented people who will help us develop our products to meet the requirements of a rapidly evolving media scene and changing lifestyles. This new degree course has been designed to achieve that.”
Tim Williams, editor of the Evening News, said: “There are few greater jobs out there than that of a journalist and this is a fantastic opportunity to get not only the training needed to enter a newsroom but also potentially a guaranteed job at the end of it.”
Jo Pretty, head of the college’s School for Creative Arts, said: “This course is designed to equip graduates with the relevant skills to achieve academic results and the professional and technical skills required by today’s journalists.”
For further information contact Keith Morris: keith.morris@archant.co.uk.
Ofcom Report Highlights Importance of Traditional Media
A major annual study into media usage by Ofcom has revealed that traditional media such as print remains extremely important to consumers who are consuming more media than ever before.
The Communications Market Report into the UK’s TV, radio, telecoms and internet industries shows that consumers are more likely to use different types of media simultaneously than ever before.
Reading print media such as newspapers, magazines or books was deemed to be a very important media activity by respondents, scoring higher than activities such as social networking, listening to the radio, and playing games on and offline.
The study found that, unlike some new media, traditional media such as print or television holds people’s attention even when it is used concurrently with other media.
For further information please contact Paul Sinker on 020 763 274 24 or sinkerp@newspapersoc.org.uk.
UK Advertising Codes Now Available in Hard Copy Format
The NS recently reminded its members that the new UK Advertising Codes will be coming into effect on 1 September.
While the Codes are available online here they are now also available in hard copy format from TSO online bookshop, priced £24.99.
For more information please contact Atiqur Chowdhury on 020 7632 7464 or atiqur_chowdhury@newspapersoc.org.uk.
Media Industry to Meet John Whittingdale
The NS is to attend a media industry meeting with John Whittingdale, chairman of the Department for Culture Media and Sport Select Committee, next month.
- NS at meeting with Secretary of State for Culture, Media and Sport.
- NS at meetings with DCMS, British Library, PCC and Ministry of Justice.
- NS and NPA British Library groups meet on 24 August.
- NS President and NPA Chairman joint meeting on 25 August.
- NS meeting on 1 September to discuss 2011 NS issues with Georgina Harvey and Adrian Jeakings as President and Treasurer.
- NS and NPA meet DEFRA on 2 September to discuss newsprint recycling and environmental issues.
- IPF meeting on 7 September chaired by David Fordham.
- NS at industry meeting with John Whittingdale, Chairman of the DCMS select committee on 13 September.
- NS Marketing Committee chaired by Danny Cammiade meets on 16 September.
- NS PERA Committee chaired by John Fry meets on 22 September.
- NS Board meets on 23 September with Robin Burgess nominated to join the Board. The NS Board chaired by Georgina Harvey as President. Georgina Harvey in series of meetings as part of the NS communications and development strategy.
- John Tucker, Production Director A+N Media, nominated as Adfast and Technical Forum Chairman.
- NS in discussions with OFCOM and DCMS Advisory Committee on Government’s local media plans including City TV.
- JICREG strengthens local press readership database by including telephone based search.
- NS Wanted Ads research programme enters next phase with Warner Brothers case study.
- NS Fearturelink service used by Toyota and the Post Office.
- Adfast launches colour ad delivery website service.
- PCC and ASA to launch ‘in paper’ advertising campaigns over the next six months. PressBOF to respond on behalf of the industry to PCC governance review proposals.
- DCMS Minister Ed Vaizey to host joint meetings between the industry and British Library and between industry and BBC, and to hold regular meetings with NPA, NS, Publishers Association and PPA.
- Clive Milner, on behalf of the NPA and News Media coalition, in discussion with the Premier and Football Leagues over 2010-2012 arrangements.
- Discussions continue with the Olympic authorities and Government over press arrangements for London 2012.
- Meetings with the Government over its libel law reform proposals and other press freedom issues.
For further information please see www.newspapersoc.org.uk.
Service in Memory of Journalists Killed in 21st Century Wars
St Bride’s Church will be holding a service in November to commemorate all the UK journalists, cameramen and support staff who have died while reporting from the war zones and conflicts of the 21st Century.
If you have any information about journalists or support staff who should be included, please contact Fran Yeoman at admin@stbrides.com or by phone on 020 7427 0133.
Using the Freedom of Information Act Course – 16 September
The Campaign for Freedom of Information is running a training course for Freedom of Information requesters in central London on 16 September.
The course is in two parts:
- The morning part will provide an introduction to the legislation covering both the Freedom of Information Act and the Environmental Information Regulations.
- The afternoon part will examine some of the key decisions made under the two regimes and explain how they can help you obtain information.
Most requesters will benefit from attending the whole day however very experienced requesters may prefer to just attend the afternoon.
The courses will be presented by Campaign director Maurice Frankel, who has worked for the Campaign since it was established in 1984, and by Katherine Gundersen who has been the Campaign’s research officer since 1999.
Further details are available here.