Brand Maps

Brand strengths are regional - so is local media!

The following brand maps show the relative areas of strength and opportunity of the selected brand within a specified base category.

For each of the 61 mosaic groups an index figure is calculated for the given brand. A higher index figure at this stage represents a greater likelihood of brand usage within the specific mosaic group.

This data is then compared to that of the UK, and the prevalence of each mosaic group within a postal sector is then displayed.

A postal sector with a high prevalence of high indexing mosaic groups will be displayed in a darker colour on the brand map.