E-commerce, Advertising, Sales and Marketing

The regional and local press is the most read and trusted medium and, after television, the medium most advertised in. The Society is working on a range of EU and UK proposals which regulate consumer protection and business services, affecting e-commerce, advertising, sales and marketing activities. The Society wants to ensure that regional media companies can provide new commercial services without compromising their standards of reader protection and consumer confidence, but without unnecessary burdens upon business.