Top Ten Facts

  1. There are 1,100 regional and local newspapers and 1,600 associated websites in the UK. (NS)
     
  2. Local press is the UK’s most popular print medium, read by 33 million people a week. (BMRB/TGI 2010)
     
  3. Local newspapers (60 per cent) are the first media people turn to raise awareness of a local issue or problem. (TNS-RI Omnibus/NS 2010)
     
  4. 42 million unique users rely on their local newspaper websites every month. (NS)
     
  5. More than 70 per cent of people act on the advertisements in local newspapers. (GfKNOP/the wanted ads I)
     
  6. More than 6,100 local newspapers are sold or distributed in the UK every minute. (Advertising Statistics Yearbook)
     
  7. Local media employs over 30,000 people including 10,000 journalists. (NS)
     
  8. Eighty-five per cent of local newspaper readers in Britain say it is important that their local paper keeps them informed about local council issues. (TNS-RI Omnibus/NS 2010)
     
  9. Newspaper (30 per cent) and TV advertising (56 per cent) have more impact upon consumers than magazines (17 per cent), radio 15 (per cent), and outdoor (15 per cent). (Deloitte/YouGov 2010).
     
  10. Local press is the most effective media channel for generating word of mouth conversations. (IPA Touchpoints 3 2010)