How media influences different aspects of peoples lives

Source: Newspaper Society Local Matters Study (Febuary 2008)
Base: All who use each media at least once a week

	National newspaper or their websites 100%	Local newspapers or their websites 100%	Magazines weekly 100%	National Radio Stations 100%	Local Radio Stations 100%	Television weekly 100%	Internet weekly 100%
Government - Public Service
Feeling Part Of Your Local Community	1	34	3	1	25	4	8
Having Sense Of Pride In The Area In Which You Live	3	37	3	2	27	6	8
Knowing Whether Your Local Area Is Improving	3	35	2	2	25	6	11
Feeling Safe When You Are Out And About	5	20	2	4	15	7	7

Knowing About The Local Institutions, Services And Facilities In Your Area	3	32	2	2	23	5	18
Leisure + Entertainment
Getting To Know People In Your Local Area	1	32	2	1	22	3	14
Having A Good Social Life	5	16	7	5	12	8	20


Being An Active Member Of Clubs, Groups Or Societies	2	15	4	2	8	3	12
Taking Part In Or Attend Cultural Activities Regularly	7	16	5	4	8	4	11
Family - Social Interaction

Getting The Help And Support That You Need	5	19	6	4	11	6	29
Bringing Up Your Children	8	13	12	5	9	16	18
Supporting Charities And Other Good Causes	13	23	11	10	18	15	22
Spending Time Helping Out Or Supporting Other People	4	20	4	4	13	5	12
Supporting Or Helping Out With Local Community Activities	2	20	2	*1.2	12	2	6

Sport

Taking Part In Sports Events Regularly	3	8	3	2	5	3	7
Attending Sports Events Regularly	6	14	4	5	9	6	10
Environment

Recycling And Minimising The Waste In My Household	14	38	10	9	21	20	21
Finance
Being Able To Afford To Do Most Of The Things That You Want To	4	7	5	3	4	5	16

Knowing How Strong The Local Economy In Your Area Is	5	26	2	3	16	6	10

Government - Public Service