Local Matters: A large and actionable social study

Local Matters is a major UK-wide study looking at why, when and how people engage with local communities.

In setting up the project we wanted to understand Britain, not just as a whole but on a local level.

What are people's needs? How do they relate to national and local issues? And critically, how do these vary across Britain?

This site highlights some of the insights we gained through the project, and aims to show just how differently people think, feel and behave in different parts of Britain.

For advertisers, Local Matters provides a richness of data that can you help better communicate with people across the UK based on region, population centre, lifestage, needs and beyond.

Local Matters proves beyond doubt that people are more connected to local issues and that their attitudes, opinions and priorities vary significantly by region. Local media, which now comprises over 1300 local newspapers, 1100+ websites, 750+ niche magazines and more, provides a critical connection with communities and the research isolates the unique strength of the medium in communicating specific messages.

Robert Ray
Marketing Director
NS

The Research

• A large and actionable social study
• Understanding why, when and how people engage with local community
• Actionable insights for advertisers and communications planning